We really should think more creatively about enabling BBS to outsource to the private sector as well. This will enable us to have more programmes catering to a wider audience, without the need to duplicate full blown channels tt require huge investments. As our speaker at the forum on the potential of b’casting said: Gross under funding leads inevitably to lower quality content and Bhutan is a small market tt will not sustain several large TV channels.
So, in a sense, it is an idea to think of different ways of ensuring diff programmes to be commissioned and produced without the necc of more than 2 or 3 large channels.
Elizabeth Smith, former Sec-Gen of the Commonwealth B’casting Association, also said that BBS cld be mandated to put 1 to5 2 % of its state funding to commissioning work from the private sector. It is time to devise a model that permits private sector to produce for TV as it has a larger audience that film!
What do others think? Any other views?