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Govt. Role in Media
We often speaks of lots of media coming in market irrespective of less advertisement. But the issue out here is government are the main culprits, they provide ads to every media house without even looking to reach and quality of the media house thus wasting lots of public money which could be used to other social causes.
question out here is “ARE WE GOING TO STAND AND SPEAK OUT THAT OUR OUR MONEY (TAX AND OTHER INCOME THAT GOVT. DEDUCTS) ARE USED PROPERLY….?”
I support the author’s observation. Currently, there are many print media and yet many more in the queue awaiting green signal. The sole contributor of their sustainability is the blind faith of our government. Every media; be it print media or TV is filled with government advertisements showcasing Public circulations, vacancy, tender and other announcements without having clear objectives/purpose and having the knowledge about the media. What is the purpose of posting public announcements and notifications on print media? Will the message reach to the people of all works of live (including illiterate). Is the announcements/notification relevant for all the people within the market of the media? These are the questions have to ask before randomly and unnecessarily wasting money.
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